on expo


...it’s a kind of reboot.
nowadays we normally do, only when something is going wrong with our hard disk or mind /in a kind of a way is the same/.

...originally the word comes from the spanish ‘pureza’, that means PURETY, but the Argentinean writer Julio Cortázar discovered that in fact the word is build up from PURÉ + ZA. ‘Puré’ in spanish means purée, paste, mashed /per example mashed potatoes/ and then ZA. So the PURITY is a mix in between mashed potatoes or something just mashed, a mix of too many things; a chaos! + ZA!
PURÉ+Za!


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